The AI ROI whitepaper: why AI saves time everywhere and money nowhere

Four in five people say AI makes them more productive. Fewer than four in ten say it has done anything for their company's profits.

The time savings are real. They just get absorbed into other work before they ever reach the P&L. Electricity went through the same thing a century ago: factories swapped the steam engine for one big motor, kept the old layout, and waited decades for the gains.

In this whitepaper, David Mendelsohn, from our Strategy and Operations team, shows where the returns from AI actually come from. Inside, you'll find:

• Why usage is not return, with our own AI adoption and spend data from tokenspend.org, and what it can and can't tell you about value.
• The two wrong places to start, and why one telecoms company got 5% more productivity from adding AI but 30% from redesigning the work around it.
• A five-step method to redesign one process around AI, from picking your goal and mapping each task to redesigning the roles last.

Start with one process, and let the roles follow.