How ServiceNow is building an AI-native workforce, in their own words

This ServiceNow customer story contains a collection of public appearances (a keynote, a webinar and a podcast) where ServiceNow's own leaders talk through how they're rewiring their workforce around AI. Everything here is already online. We've gathered it in one place so you can watch and listen in sequence, and hear the story from the people who lived it rather than from us.

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Using TechWolf since
2025
Location
Santa Clara, California, USA
Company size
30,000
Use case(s)
Product features
  • Data Maturity Scan
  • Skill supply
  • Skill demand
  • Skill taxonomy
Integrations
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1. On stage at Knowledge 26

The AI-native workforce, live: Josh Newman (ServiceNow) & Mikael Wornoo (TechWolf)

In this session at Knowledge 26 (ServiceNow's yearly customer conference), ServiceNow's Josh Newman and TechWolf co-founder Mikael Wornoo walk through what an AI-native workforce looks like in practice: treating skills as live signals rather than static surveys, and building a readiness stack that connects business strategy, the actual work people do, and talent. Mik demonstrates the EmployeeWorks agent turning a question like "scale my FDE pipeline" into a conversational answer in minutes. Josh reflects on what it takes to move, in his words, from intuition to intelligence.

Watch the full keynote here

About the speakers

Josh Newman is VP of Workforce Skills and Talent Readiness at ServiceNow, where he leads the program to staff the company's new AI-native roles.

Mikael Wornoo is Co-founder and President of TechWolf, which builds the skills and work intelligence foundation behind the readiness stack.

2 The webinar

Skills as signals, not snapshots: Nur Duygun (ServiceNow)

Nur Duygun, Director of Skills Intelligence at ServiceNow, makes the case for a different way of thinking about skills: as living signals about capability, not a snapshot that is stale the moment it is captured. She covers confidence-weighting the data, keeping humans in the loop on every decision, and her advice for anyone starting out.

Don't boil the ocean. Pick a few critical roles, pick a few horizontal use cases, and go deep. Connecting even a few disconnected pieces builds momentum and belief."
— Nur Duygun, Director of Skills Intelligence, ServiceNow

Watch the full webinar here

About the speaker

Nur Duygun is Director of Skills Intelligence at ServiceNow, focused on turning workforce data into decisions leaders can trust.

3 The podcast

From skeptic to believer: Josh Newman on The TechWolf Podcat

Julius Schelstraete, customer community lead at TechWolf, sits down with Josh Newman for a longer conversation. Josh is candid that he entered the program as a self-described skills skeptic, and talks through what changed his mind.

Listen to the episode here

The key takeaway

What changed Josh's mind wasn't a better skills survey. It was focusing on the layers underneath the skills label: the work people actually do, the tasks, and how AI is reshaping the role. As he puts it, "Every business has some of these elements. You don't need perfection across all of them to start making more intelligent decisions."

4. The throughline

Across a keynote, a webinar and a podcast, the same picture emerges. ServiceNow is redesigning roles around AI, and it needs a live, trustworthy read on what its people can actually do. The throughline isn't a single tool. It's a shift from static skills snapshots to continuously updated signals, kept honest by human review, and applied to a few high-stakes roles first rather than everywhere at once.

Key takeaways across all three

  • Skills are signals, not snapshots. A survey is stale the moment it's captured; signals from real work stay current.
  • Start narrow, go deep. Prove value on a few critical roles and use cases before scaling anywhere near everywhere.
  • Keep humans in the loop. The data narrows and informs the shortlist; people still own the decision.
  • You don't need perfect data to start. Connecting even a few disconnected sources beats waiting for completeness.
  • Skepticism is a feature. The program earned trust by working the layers under "skills", the work, tasks and AI impact, not by re-arguing the case for skills.

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See TechWolf in action

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Strategic workforce planning

Role Redesign

Internal Mobility

Reskilling & upskilling

How ServiceNow is building an AI-native workforce, in their own words

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How T-Mobile built a skills and task intelligence foundation across every job and every employee in under six months

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How GSK turned a skills foundation into smarter learning and workforce planning

On the Digital HR Leaders podcast, GSK's Zaka Farhat unpacks how they collapsed 20+ learning systems into one AI-powered hub, cut skills mapping by ~90%, and unlocked millions to self-fund the transformation.

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Building a skills foundation that keeps pace with AI-era work

Based on a conversation with Kendra Angier, Chief Human Resources Officer at Cotality, on the TechWolf podcast.

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Internal Mobility

Strategic workforce planning

Reset and rebuild: how a global digital platform rebuilt talent mobility from the skills data up.

After a first-generation internal talent marketplace was sunset, a global, digital-first platform business reframed talent mobility as a data problem rather than a UI problem. Eighteen months later, a 40+ career framework program kicks off with 80 to 90 percent SME-validated accuracy on inferred skills, and the skills foundation is extending into Strategic Workforce Planning and learning.

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Skill Gap Analysis

Internal Mobility

Reskilling & upskilling

A global financial services leader’s transition to a dynamic, skills-led enterprise

A global financial player used TechWolf’s AI to transition from manual data to a skills-based "Workforce Strategy Playbook". This shift uncovered that 55% of their workforce already possessed the critical skills needed for an AI-augmented future, far exceeding the 5% previously visible.

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Internal Mobility

Skill Gap Analysis

Beyond the patent cliff: accelerating clinical innovation through precision skills mapping

A global life sciences leader used TechWolf to unify fragmented data and map the specialized skills of 17,000 employees in under 90 days. By replacing generic job titles with granular work intelligence, they surfaced over 350 internal candidates for critical roles and achieved a 70% adoption rate, nearly doubling the performance of their legacy systems.

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Skill Gap Analysis

Strategic workforce planning

Navigating the semiconductor talent crunch with work intelligence

A leading North American technology firm partnered with TechWolf to navigate a massive shift from chip design to end-to-end systems. By resolving "title-blur" among 3,000 engineers and mapping the skills of the full workforce, the company identified massive cost savings and prepared its "Sovereign AI" strategy without relying on high-premium external hiring.

SAP Successfactors

Skills intelligence

Work intelligence

Strategic workforce planning

Skill Gap Analysis

Reskilling & upskilling

HSBC: How to build skills intelligence across 250,000 employees

Through its partnership with TechWolf, HSBC moved from fragmented talent data to a skills intelligence system that now powers strategic workforce planning, internal mobility, and data-driven talent decisions across the bank.

SAP Successfactors

Internal Mobility

Skill Gap Analysis

Reskilling & upskilling

How TechWolf Helped the Belgian Government Build a Skills-Informed Workforce

How the Belgian Federal Public Service for Health built a trusted, multilingual skills foundation to boost visibility, mobility, and data-driven workforce planning.

SAP Successfactors

Skills-based hiring

Skill Gap Analysis

Reskilling & upskilling

Atlas Copco Group x TechWolf: Laying the Foundation for Skills-Based Talent Agility

Atlas Copco Group lays the foundation for skills-based talent agility with TechWolf.

Degreed

SAP Successfactors

Skill Gap Analysis

Reskilling & upskilling

Internal Mobility

How Ericsson made skills visible and actionable for 100,000 employees with TechWolf

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Workday

Strategic workforce planning

Skills-based hiring

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